DECATUR — It had been a while since Franklin School’s Web page had been updated.
way, parents can see fresh, familiar faces and not kids who are now in
high school,” said Casey Lawson, a senior at Millikin University who is
majoring in communications and interning at Franklin as their digital
The idea for communications interns grew out
of a visit the district’s community engagement director, Kendall
Briscoe, made to a class at Millikin. The students need hands-on
experience, and only a handful of the district buildings have their own
Facebook page or regularly updated Web pages on the district’s site.
It’s a time-consuming duty.
“I’ve charged them with a couple of
things,” Briscoe said. “One is to create meaningful communications for
(the district’s cable) Channel 22, and learning about events and
interesting things happening in their school and putting it on Channel
22, and using all the different communications vehicles. It’s an
opportunity for them to learn how some of these pieces fit together, yet
it’s still a small enough chunk they can wrap their minds around it.”
One intern works with Briscoe, and interns work at Stevenson and Harris schools, as well as Franklin.
a student like Lawson, a native of Fenton, Mo., it’s also been a
possible new career path. Her original plan was to enter corporate
public relations, though her dream job is event planning for a
nonprofit. Now, however, she’s thinking about looking for a position
with a school district, such as Briscoe’s.
Lawson spends three
days a week at Franklin, visiting classrooms, talking with teachers, the
school secretary, librarian, cafeteria and custodial staff, finding out
what’s happening and taking pictures and creating content for the
school’s Facebook and Web pages. Putting information on Facebook keeps
fresh information quickly available to families, she said, because so
many people have smartphones and see it instantly.
Principal Stephanie Strang said that no one on staff has the time to
devote to the Web page or to creating a Facebook page. Several people
were trying to do a little, but with Lawson there, she can do it all.
And before Lawson, Franklin had no Facebook page at all.
use the information to inform family members what’s going on here at
school,” Strang said. “It just helps open those lines of communication.”
Article written by Valerie Wells from the Herald Review