Digital Marketing Specialists
Students who complete a Certificate in Digital Media Marketing will have the skills to write and post blogs,create press releases, track metrics, and maintain business digital media platforms like LinkedIn, Facebook,Twitter, YouTube, Pinterest, and Instagram. Students are expected to have a specific application for these skills; they will use the skills to supplement a declared major to support the marketing efforts of an employer.
Performance Learning initiatives for third parties in the community could include creating an integrated marketing communication campaign, designing a social media strategy for a student-run venture or local business, or competing in an international online marketing challenge.
- MK200 Principles of Marketing
- MK363 Brand Loyalty through Digital Media
- MK308 Consumer Behavior & Analytics
Digital Media Marketing Electives
- MK307 IMC Campaigns
- MK310 Personal Selling
- MK330 Event Planning & Marketing
- MK360 Special Topics
- MK365 Brand Loyalty Experience