Marketing: An Introduction (tenth edition). Armstrong, Gary and Kotler, Philip.

Provides essential background for marketing majors as well as a broad perspective to non-business majors. Deals extensively with theory and strategies relating to marketing’s four major functions.

Satisfies Marketing elective for entrepreneurship minor.

Travel course as part of Summer Program: Urbania, Italy 2013. All travel fees available at www.millikin.edu/entrepreneurship. Registration with Center for Entrepreneurship required. Deposit due March 1, 2013.