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Millikin University - Decatur, IL
Courses : MK360/IN350
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Course ID

MK360/IN350 

Course Section

Cross Listing 1

IN350 

Cross Listing 2

 

Cross Listing 3

 

Course Title

Tourism Marketing 

MPSL

ICS 

Number of Credits

Course Maximum Enrollment

 

Adult Enrichment

Yes 

Willing to ProRate?

Yes 

Text Book(s) Required

1.) The Customer Rules by Lee Cockerell
2.) Marketing in Food, Hospitality, Tourism and Events: A Critical Approach, Tresidder & Hirst

Instructor(s) Name

Carrie Trimble 

Instructor's Email

ctrimble@millikin.edu 

College or School Name

Tabor School of Business 

Class Date(s)

May 24-June 22, 2014 

Meeting Days

Monday; Tuesday; Wednesday; Thursday 

Meeting Times

TBD 

Room Request

 

Description

This course is part of the Summer Program: Urbania, Italy.

MK 360 offers a hands-on opportunity to explore travel and tourism destinations in order to  understand what makes service industry organizations (like restaurants, hotels, museums and  concert venues) a distinct and important part of the world economy.

Comments

 

Immersion Term

Summer 2014 

CRN

 

International Travel Course

Yes 

Reg Form Lookup

MK360/IN350 Tourism Marketing 
Attachments
MK360 syllabus -SU14.docx    
Content Type: Item
Created at 11/26/2013 3:36 PM  by Andy HeiseNo presence information 
Last modified at 1/15/2014 3:15 PM  by Kathlyn J HoushNo presence information 
 
Millikin University - Decatur, IL
 
Millikin University - Decatur, IL
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