• Program Planning Checklist

• Publicizing your Event

• Fundraising

• Campus Policies

• Important Campus Contacts

Publicity Options

• Large banners

• Posters, flyers, etc

• Word of Mouth

• Novelty items (t-shirts)

• E-mail

• Media outlets

Publicity Hints

• Word of Mouth is always the most powerful way to advertise an event

• Make publicity an integral part of your budget and event timeline

• Pick someone creative to develop your advertisements

• Create advertisements that are, clear, concise, catchy, and contain the necessary information

• Know University policies and procedures

• Post advertisements in high traffic areas for the population you are targeting

• Think of creative, alternative ways to advertise your event

University Policies

• All flyers/posters must be approved and stamped by the Office of Student Programs before they can be posted.

• Publicity must be on Bulletin Boards or tack strips

• Publicity cannot include the promotion of alcohol or drugs

• Publicity must be removed 24 hours after the event

• Be aware of certain building restrictions

• Any use of the Millikin name seal or logo must be approved by the Director of Student Programs

• Any off-campus publicity must be approved by the Publication and Media Relations office

Develop a timeline

Begin developing your publicity campaign at least 6 weeks before your event.

Post publicity at least 2 weeks before the event

Give yourself ample time to prepare for an event and a publicity campaign

Publicity Timeline

Semester Before

    Request funding (if necessary)

    Brainstorm the best methods for publicizing your event

3 months before

    Create publicity budget

    Assign tasks for different aspects of your publicity campaign

2 Months Before

    Contact Marketing and Communications if using a press release or other outside publicity

    Prepare and create all publicity materials

1 Month Before

    Release publicity materials (if large scale event)

    Smaller events can wait until 2 weeks before

2 Weeks Before

    Evaluate advertising: Is it working? Do we need to take on additional initiatives?

Following the Event

    Remove advertising materials

    Evaluate publicity campaign

Important Contacts

Office of Student Programs, LRTUC,  x6335

    Contracts

    Advising

    Policies and Procedures

    Campus Calendar

University Services, Shilling, x6325

    Color and black and white copies

Marketing and Communications, Shilling, x6350

    Formal publications

    Off campus publicity

Raising Funds for your Student Organization

Keys to Fundraising

    1.     Think Positively

    2.     Establish Financial Goals

                    How much do we want/need to raise?

                    What is our timeframe?

    3.     Explore fundraising possibilities and sources

                    How can we raise funds effectively?

                    What fundraising option coincides with our mission/purpose?

                     Is sponsorship an option?

    4.     Follow University Procedures

    5.     Plan fundraising event(s) or activities

    6.     Evaluate the activities

Student Organization Allocation Committee

• The Student Organization Allocation Committee supplies funding for student organization events and initiatives

• Student organizations must apply for funding, contact the Office of Student Programs, 424-6335 or use the above link.

Important Campus Contacts

§         Office of Student Programs, LRTUC,  x6335

o       Contracts

o       Advising

o       Policies and procedures

o       Campus calendar

§         Campus Scheduling, cscheduler@mail.millikin.edu or r25.millikin.edu

o       Reserve University space

§         University Services, Shilling, x6325

o       Color and black and white copies

§         Facility Services, Walker, x6312

o       Tables and chairs

o       Electrical hookups

o       Outdoor set-ups

§         Media Services, Shilling, x6238

o       Lamination

o       Overheads, TV/VCR, PA system, etc.

§         Safety and Security, Walker, x8888

o       Millikin van rentals

o       Event safety

§         Marketing and Communications, Shilling, x6350

o       Formal publications

o       Off campus publicity