Millikin University - Decatur, IL

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Presentation Guidelines:

Three main questions:

-          What’s the business?

-          Is there a market?

-          Are you the person to do it?


-          What is your product or service?

o   Where did you get the idea?

o   What problem or need does it solve?

o   What value are you creating and for whom?

-          Who are your customers?

o   What do they look like? (Geographic/Demographic/Social attributes)

o   Why would they buy your product or service?

o   How do you find them?

o   How do you deliver your product or service to them?

-          How do you make money?

o   What is your revenue?

o   What are your expenses?

-          What resources do you need?

o   Financial, physical, intellectual property, human?

o   How do you maintain these resources?

-          Who are your key partners?

o   What resources are they supplying for you?

o   What activities are they performing for you?

-          What are the most important activities you need to do and know to make your business work?

-          What’s your role? What do you need to do to make this work? Why do you want to do this? What are you the person who can make this happen?

o   Passion, understanding, knowledge, experience


Business Model Guidelines:

10 page maximum.

-          Define the opportunity for your business

o   The problem or need that is solves

o   The drivers of the problem or need

o   The extent of the problem or need

-          Describe your business concept

o   Your business idea

o   Your product or service

-          Your business model:

o   Value Proposition

o   Customer segments

o   Channels and Customer Relationships

o   Revenue Streams

o   Key Resources, Activities, and Partnerships required

o   Cost Structure (startup and operating costs)

-          Bibliography

-          Appendix (if needed)

Millikin University - Decatur, IL
Millikin University - Decatur, IL