Millikin University - Decatur, IL
Millikin University > Alumni & Friends > Stay Connected > Millikin Quarterly > Posts > A marketing success story, Bibber-style

Jon "Rick" Bibb, associate professor of marketing in the Tabor School of Business, retired this May after a 30-year teaching career at Millikin.

In honor of his retirement, several of the Bibber's former students came together earlier this year to create the Rick Bibb Scholarship. Spearheading the efforts to create the scholarship were Luke Bills '03, Jani Adell Duffy '85, Brenda Urfer Elliott '83, Ed Moss '92, Jon Tiede '92 and Terry Trost '03.

The group's original goal was to collect $10,000 in gifts so the scholarship could reach the endowment level and exist forever at Millikin in providing scholarships to deserving students. The six made their own gifts and helped spread the word to others among Bibb's former students through letters, emails and personal contacts. Campus support among Tabor staff and other employees was strong from the start, as well as support from friends of the Bibber, especially those at Illinois State University (ISU), where he had also taught.

Less than three months later, more than $24,000 in gifts had been raised, and the first scholarship will be awarded for the fall 2013 semester. To be qualified, a student must be a junior or senior within the Tabor School of Business with a 3.0 GPA or higher, a leader, passionate about marketing and interested in international study while at Millikin.

"Rick means so much to many of his students, as both a teacher and a friend. This is a fitting tribute to a man who has helped shape so many lives," said Tiede, who, along with the Millikin Club of St. Louis, hosted a retirement event at his company's office in St. Louis this spring for alumni and friends to honor Bibb.

Bibb received bachelor's and master's degrees in marketing from the University of Missouri - Columbia and completed doctoral coursework in marketing/applied research methodology at the University of Kentucky. In addition to Millikin, he has taught at Illinois State University, Central Missouri State University and the University of Texas - Austin.

He served as coordinator of the marketing department and chapter adviser for the Millikin Marketing Association, and also made strides to strengthen Millikin's worldwide business presence. He helped develop Tabor's international initiatives in Malaysia, Mexico and France, where he was instrumental in developing a dual-degree program between Millikin and the Paris Graduate School of Management. He also collaborated with a Korean distributor of Stevia, a natural sweetener, resulting in a student project that concluded the sweetener had great potential in the U.S. market.

Gifts to his scholarship are still being accepted. Visit www.bit.ly/MU-Bibb to make a gift online or call MU's alumni and development office at 1-877-JMU-ALUM (568-2586).

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Millikin University - Decatur, IL
Millikin University - Decatur, IL
 
Millikin University - Decatur, IL
Millikin University - Decatur, IL
Millikin University - Decatur, IL
Millikin University - Decatur, IL