Jamie Rockhold ’14 of Clinton, Ill., an accounting and information systems major, loves movies, specifically the business behind them. “I am amazed at how the combination of many elements, from actors, directors and special effects to movie trailers and posters, can lead to a film’s financial success or dismal box office failure,” she says. Her love of the cinema industry sparked the idea for her group’s business plan, which won Millikin’s Freshman Business Plan Competition.MilliPlex, according to the business plan, would not only feature the latest movie releases, but would also contain a stage primarily for performances by Millikin students and dinner served to patrons in a modern, comfortable atmosphere.
According to Rockhold, her group won the competition because they had done their homework. “From the research, we created marketing strategies, company logistics and a detailed financial strategy offering strong reasoning behind all aspects of the business,” she says. Rockhold also has the ability to share this strong business reasoning with others. She was selected by Dr. Mark Munoz, associate professor of international management, for an independent fellowship project. Rockhold interviewed several successful Latin American entrepreneurs and compiled information for the book, “Hispanic and Latino Entrepreneurship: Profiles and Viewpoints.” “The purpose of the research project was to provide future entrepreneurs with guidelines and building blocks for their own personal success,” Rockhold says. “I appreciate the opportunity Dr. Munoz has given me.”
Because of her achievements at Millikin, Rockhold was selected to travel to the Dominican Republic to help establish the Millikin Microfinance Fund, a social enterprise that gives local entrepreneurs and artists small loans from the fund to help sustain their businesses and incomes. “This trip helped me understand the impact and importance of helping those individuals who are less fortunate to create prosperous careers and provide for their families,” Rockhold said. “I believe this circle of receiving and giving back can benefit us all.” It’s a circle she reflects in her academics. For her honors seminar, “Concepts of Infinity,” Rockhold co-wrote a children’s book describing infinity and developed a lesson plan to help teach the idea.
Her involvement on campus also seemsto be infinite. Rockhold has served as the president-elect for the Student Honors Advisory Council and Collegiate DECA, treasurer and committee chair of philanthropy and fundraising for MilliSTAT (Millikin Students Today, Alumni Tomorrow), received the Scovill Prize as a sophomore, was named Tabor Student Leader of the Year and Female Student Leader of the Year, and spoke at last year’s opening convocation as sophomore class representative. “Jamie defines what a Presidential Scholar should be. She is dedicated to her academics and is a leader on campus, serving in a wide variety of organizations,” says Dr. Cheryl Chamblin, honors director and professor of economics. “She is certainly one of Millikin’s best!”
by Jackson Lewis