Communicating Through Digital Channels

Students in the Digital Media Marketing Minor can supplement the core focus of their education in another degree area with a secondary area of expertise in marketing. While a minor in marketing could make sense for a lot of different students, we often see students whose primary disciplines are Communication, Sports Management, Music Business, Graphic Design, English, and Health, Fitness & Recreation.

In this program, you'll learn what's needed to write and post blogs, create press releases, track metrics and maintain business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram.

Performance learning

Performance Learning initiatives for third parties in the community could include creating an integrated marketing communication campaign, designing a social media strategy for a student-run venture or local business, or competing in an international online marketing challenge.

Required courses

  • BU100 Business Creation
  • BU111 Team Dynamics
  • MK200 Principles of Marketing
  • MK308 Consumer Behavior and Analytics
  • MK363 Brand Loyalty through Digital Media

Digital Marketing Electives

  • MK307 IMC Campaigns
  • MK310 Personal Selling
  • MK330 Event Planning
  • MK360 Special Topics
  • MK365 Brand Loyalty Experience

Interdisciplinary Electives

  • AR201 Computer Art and design Orientation
  • AR325 Graphic Design: Ad Agency
  • CO107 Argument & Social Issues
  • CO251 Introduction to Public Relations
  • CO351 Special Topics in Writing
  • CO360* Seminar in Communication
  • CO456 Applications in Public Relations
  • EN270 Computer Aided Publishing
  • EN305 Web Publishing
  • ES400 Sports Marketing

 

Digital Media Marketing Minor Sheet Fall 2016

Entrepreneurship as a Business Owner

A minor in Entrepreneurship is offered to those who are non-business students who want to learn the fundamental principles to launch and own their own business. To complete the minor, a student must maintain a grade point average of at least a 2.0 in the required Tabor School courses. Students wishing to elect the minor in Entrepreneurship must complete the formal minor declaration in the Tabor School.

An Entrepreneurship minor is for you if you want to:

  • Own a business
  • Take ownership of projects within an organization
  • Be a self-employed free agent

Key skills

  • Recognize opportunities
  • Assess risk
  • Marshal resources

Required courses

  • AC210 Principles of Accounting
  • EC120 Principles of Economics
  • ET260 Create and Lead
  • ET340 Foundations of Entrepreneurship
  • ET380 The Art of Entrepreneurship
  • ET390 Blue Connection or Approved Student-run Venture Experience*
  • MK200 Principles of Marketing
  • MG300 Principles of Management

*ET390 is cross listed with AR390 Blue Connection, MC390 First Step Records, and TH390 Pipe Dreams Studio Theatre.

Electives

  • FI300 Personal Finance
  • ET310 Social Entrepreneurship
  • ET320 Funding New Ventures
  • ET330 Corporate Entrepreneurship

 

Entrepreneurship Minor Sheet Fall 2016

Developing Depth in Your Financial Understanding

The minor in Finance is available to all Millikin students. The minor requires 21 credit hours as follows:

Required courses

  • EC100 Macroeconomics (Tabor students) OR EC120 Principles of Economics (non-Tabor students)
  • AC230 Principles of Financial Accounting
  • AC240 Principles of Managerial Accounting
  • FI340 Introduction to Financial Management
  • FI365 Corporate Finance
  • FI452 Security Analysis & Portfolio Management (Taken for 2 semesters)

 

Finance Minor Sheet Fall 2016