Communicating Through Digital Channels

Students in the Digital Media Marketing Minor can supplement the core focus of their education in another degree area with a secondary area of expertise in marketing. While a minor in marketing could make sense for a lot of different students, we often see students whose primary disciplines are Communication, Sports Management, Music Business, Graphic Design, English, and Health, Fitness & Recreation.

In this program, you'll learn what's needed to write and post blogs, create press releases, track metrics and maintain business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram.

Performance learning

Performance Learning initiatives for third parties in the community could include creating an integrated marketing communication campaign, designing a social media strategy for a student-run venture or local business, or competing in an international online marketing challenge.

Required courses

  • MK200 Principles of Marketing
  • MK365 Brand Loyalty through Digital Media
  • MK308 Consumer Behavior and Analytics
  • BU100 Business Creation
  • BU111 Team Dynamics

Digital Marketing Electives: choose up to 3

  • MK307 IMC Campaigns
  • MK310 Personal Selling
  • MK360 Special Topics

Interdisciplinary Electives: choose up to 2

  • AR201 Computer Art and design Orientation
  • AR325 Graphic Design: Ad Agency
  • CO107 Argument & Social Issues
  • CO251 Introduction to Public Relations
  • CO351 Special Topics in Writing
  • CO360* Seminar in Communication
  • CO456 Applications in Public Relations
  • EN270 Computer Aided Publishing
  • EN305 Web Publishing
  • ES400 Sports Marketing

Entrepreneurship as a Business Owner

A minor in Entrepreneurship is offered to those who are non-business students who want to learn the fundamental principles to launch and own their own business. To complete the minor, a student must maintain a grade point average of at least a 2.0 in the required Tabor School courses. Students wishing to elect the minor in Entrepreneurship must complete the formal minor declaration in the Tabor School.

An Entrepreneurship minor is for you if you want to:

  • Own a business
  • Take ownership of projects within an organization
  • Be a self-employed free agent

Key skills

  • Recognize opportunities
  • Assess risk
  • Marshal resources

Required courses

  • ET260: Create and Lead: Explore personal business creation as a career direction.
  • EC120: Principles of Economics: Solve problems and make decisions through understanding core concepts of economics.
  • AC210: Principles of Accounting: Understand and make decisions based on financial information about your company.
  • FI300: Personal Finance: Learn about personal financial planning, managing your money and credit, insurance, investments, and retirement.
  • ET340: Foundations of Entrepreneurship: Understand the impact of entrepreneurship and the process of venture creation.
  • MG300: Principles of Management: Understand resources and how to make decisions in leading your business.
  • ET380: The Art of Entrepreneurship: Develop a business model and experience ownership through the launch of your own micro-venture.
  • ET390: Drive: Create value, validate your business model, and lead your venture’s growth.
  • MK3XX-300 Level Marketing: Selling, advertising, promotion, and consumer behavior.

Developing Depth in Your Financial Understanding

The minor in Finance is available to all Millikin students. The minor requires 21 credit hours as follows:

Required courses

  • EC100: Macroeconomics (Tabor students) OR EC120: Principles of Economics (non-Tabor students)
  • AC230: Principles of Financial Accounting
  • AC240: Principles of Managerial Accounting
  • FI340: Introduction to Financial Management
  • FI365: Corporate Finance
  • FI452: Security Analysis & Portfolio Management (Should be taken for 2 semesters)