Marketing

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  • The Millikin Difference

    At Millikin, Performance Learning is our innovative approach to hands-on learning. Performance Learning applies the business concepts being taught in the classroom to real-world practices involving actual risk and reward. Marketing is available as a major, a minor and a certificate. Students in the program: 

    »  Create integrated marketing campaigns for community partners

    »  Design social media strategies for student-run ventures and local businesses 

    »  Analyze consumer insights to support marketing decision-making

    Click Here to Find the Plan of Study

    StudentSpotlight

    Since coming to Millikin, Itzel has immersed herself in campus life as an CCIW-All Conference athlete, a Long-Vanderburg Scholar and active member of the Latin American Student Organization (LASO). Hear more about her experience at millikin.edu/Itzel.

    Certifications

    Students can graduate with industry-recognized certifications, helping them build practical skills and stand out to prospective employers. 

    »  Google AI Professional Certificate

    »  Google Data Analytics

    »  Google Digital Marketing & e-commerce

    $58,859 Average Starting Salary for Graduates

    *naceweb.org

    Career Opportunities

    Tabor’s Marketing major continues to evolve with industry demands by preparing students to develop creative, data informed, and strategic solutions in areas such as:

    »  Digital Marketing and Advertising

    »  Social Media and Content Marketing

    »  Marketing Research

    »  Sales and Business Development

    »  Customer Relationship Management (CRM)

    »  Search Engine Optimization (SEO)

    Tabor School of Business

    Marketing students leverage the strengths of the entire Tabor School of Business as they build their confidence, add to their resume, and gain top-paying jobs in their field after graduation. Tabor School of Business boasts:

    »  11 Degrees, 6 Minors and 7 Certificates

    »  180+ Internship Opportunities

    »  Average Class Size: 20 Students

    »  10+ Student-Run Ventures

    »  12- and 17-month MBA Programs

    Contact Us

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