Marketing, Digital

student editing an image on computer

  • The Millikin Difference

    The field of marketing has evolved rapidly over the past decade with the explosion of digital technologies and platforms, such as smart phones, social media tools, and video sharing sites. To the untrained eye, professional marketing might look like equal parts fun and chaos, but in reality it is a highly orchestrated plan of activity that seeks to connect consumers with information that helps them make informed decisions about a wide range of topics that impact their daily lives.

    Whether you’re interested in stimulating the sale of a certain brand of car or encouraging donations to an important charitable cause, a degree in digital marketing will help you learn the tools and tactics that drive online traffic and the bottom line.  You will build your resume through immersion in the Tabor School of Business.  This may include writing and posting blogs, creating press releases, tracking metrics, and advancing strategy behind digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram.

    Click Here to Find the Plan of Study

    StudentSpotlight

    Since coming to Millikin, Itzel has immersed herself in campus life as an CCIW-All Conference athlete, a Long-Vanderburg Scholar and active member of the Latin American Student Organization (LASO). Hear more about her experience at millikin.edu/Itzel.

Program Highlights

Performance Learning

At Millikin University, Performance Learning is our approach to hands-on learning. Our students often report that Performance Learning is what brings academic and scientific theory to life by allowing them to practice the application of important concepts and principles under the direction of a professional mentor.

In the field of digital marketing, initiatives could include creating an integrated marketing communication campaign, designing a social media strategy for a student-run venture or local business, or competing in an international online marketing challenge.

Certifications

Students can graduate with certifications in digital media platforms, which will help them stand out to prospective employers.

  • Google Analytics
  • Google AdWords
  • Hootsuite

Career opportunities

Digital advertising, content marketing, and social media are highly sought after skills in new hires entering the job market. Tabor’s digital marketing major has a 100% job placement rate among graduates, and it continues to adapt as the industry demands cutting-edge strategy from new hires.

  • Digital marketing (online, interactive, integrated, and mobile)
  • Sales, e-commerce, and business development
  • Product management
  • Search engine optimization and web analytics
  • Advertising
  • Content marketing
  • Social media and social networking
  • Digital editing

$45,569 Average starting salary for graduates

*National Association of Colleges and Employers, 2018

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