Music Business, B.A., B.S., B.M.

Music Business

Music Business at Millikin prepares students for a career in today’s music industry through engagement with traditional business, entrepreneurial and DIY strategies for music performance, marketing, distribution, contracts, revenue streams, merchandising, publishing and touring.

  • Faculty Spotlight

    Martin Atkins has decades of experience in all aspects of the business from working with Sex Pistols’ vocalist, Johnny Rotten, and Public Image LTD...

Overview

Program Highlights

Bachelor of Music (BM)

Music business acumen for the music practitioner.

BM Music Business students are prepared to serve their own artistic ambitions and those of others through the synthesis of musicianship, traditional business, and music business training and strategies.

This program of study provides a rigorous core of musicianship training alongside music business and traditional business coursework designed to provide aspiring artists the tools for a career in today’s music industry. 

Students are also eligible for a College of Fine Arts Scholarship including amounts up to $5,000 per year.

Bachelor of Arts (BA) or Bachelor of Science (BS)

Music business acumen for the creative practitioner. Geared toward understanding the business tools for the 21st century musician, the Music Business BA and BS degree programs will assist students in finding themselves and their passions while building the mindset and the toolset to make their futures happen. BA and BS Music Business students are prepared to facilitate and serve users, consumers, and artists through symbiotic relationships within the music industry.

This program of study encompasses training in music fundamentals alongside music business and traditional business coursework designed to provide the creative practitioner the tools for a career in today’s music industry. Creative practitioners are people who possess and utilize a broad range of skills to explore possibilities and support achievement through creative behaviors. 

The curriculum includes:

  • - hands-on learning experiences with running a record label;
  • - creating and organizing Millikin's Midwest Music Expo (MMX) with an educational/panel component; and
  • - engaging in Martin Atkins' Tour Smart Bus Experience – a 24/7 internship into the world of a real tour.

Students are automatically entered into the program upon admittance to the University; an audition is not required for admission. Students are also eligible for a Foley Music Business Scholarship including amounts up to full-tuition.

Click here to find the plan of study

Bachelor of Music: Emphasis in Music Business Audit Sequence

Bachelor of Arts: Major in Music Business Audit Sequence

Bachelor of Science: Major in Music Business Audit Sequence