Program Highlights

Students who complete a degree in Digital Media Marketing will learn to use digital technologies, social media, and mobile devices to develop and implement contemporary marketing programs within any type of organization. You will develop skills and techniques that include writing and posting blogs, creating press releases, proofing and editing, tracking metrics, and maintaining business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram.

Career options

Employment opportunities include:

  • Digital media specialist
  • Social media coordinator
  • Digital marketing associate

Students might also find interest in the following related areas:

  • Digital marketing (online, interactive, integrated, mobile)
  • Sales
  • Business development
  • Product management
  • SEO
  • Web analytics
  • Advertising
  • Content marketing
  • Social media and social networking
  • E-commerce
  • Digital editing

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Departmental Course Offerings

Courses change each semester, so this list should not be considered a commitment to these individual topics. However, this does represent a list of many of our current and popular courses. The list is provided so that you can begin to imagine your academic career at Millikin in this major.



Principles of Marketing Students will use the marketing concept of satisfying customer wants and needs to learn and critique the marketing functions (product, price, place, promotion, people) of local & global businesses. Prerequisites: BU100, Sophomore standing. (MK200)
Consumer Behavior and Analytics Theoretical, interdisciplinary approach to consumer behavior - the core of modern marketing. The objective is a better understanding of consumer behavior and its measurement which enables managers to effectively present products and brands in appealing and persuasive ways. Integrates complex theories of social and behavioral sciences with marketing mix elements. Prerequisites: Marketing 300, junior standing. (MK308)
Event Planning The Event Planning course will provide students with the foundation to successfully plan an event such as a profit or non-profit board meeting, major fund raising initiative for an organization, or major corporate event. The course will allow students a “behind the scenes” perspective of how to organize and execute a successful event from the initial planning stage, budget preparation, marketing, and to the end product and the ability to assess the success of the event. Students will garner an understanding of how to market an event utilizing various PR tools coupled with good financial management. (MK330)
Brand Loyalty and Digital Media This course focuses on how to develop and build brand loyalty through digital media like websites, social media, mobile apps and emerging technologies. Students will learn about the basics of brand dynamics and user experiences. Case studies will be used to illustrate how individual brands use digital media to develop and build brand loyalty culminating with the creation and promotion of your personal brand through digital media. Learn (best social media practices), discover (your personal brand), create (an online presence), measure (your impact) & analyze (your efforts). Students will complete a social media management system certification. Students who take the course as a 4-credit class will complete the interactive Walt Disney World case study. (MK365)
Marketing Strategy and Analysis Students will integrate knowledge from various marketing disciplines to create, deliver and capture customer value on a sustainable basis. Participation in a nationwide competition (like the Google Online Marketing Challenge) will allow for measurement of strategy decisions in a real-world setting. (MK442)

Digital Media Marketing Major Sheet Fall 2015

 

Sample Plan of Study

This plan of study shows the types of courses you might take as a student in this major. This is presented simply to provide a realistic preview of your coursework. Once you enroll at Millikin, a faculty advisor will guide you through the process of selecting courses that will help you graduate on-time from this program. While this sample demonstrates a plan of study that covers eight semesters, each student’s academic path is unique and your timeline may look different.



Semester 1 Semester 2
University Seminar Critical Writing, Reading & Research II
Critical Writing, Reading & Research I Foundations of Information Systems
Business Creation Business Statistics
Team Dynamics Principles of Microeconomics
Spreadsheet Applications Introduction to Financial Statements
Finite Math  
   
Semester 3 Semester 4
Principles of Macroeconomics Principles of Marketing
Create, Lead, & Own YOU Database Fundamentals
Managerial counting Business Conversations
Written Business Communication Fine Arts
Fine Arts Fine Arts
  Elective
   
Semester 5 Semester 6
People & Performance International Business
Business Law Business Ethics
Project Management Practicum Personal Finance
Introduction to Financial Management Consumer Behavior and Analysis
Brand Loyalty through Digital Media Elective
Elective  
   
Semester 7 Semester 8
Operations Management Business Strategy
Natural Science Digital Marketing Strategy and Analytics
In-field Internship Elective
Student-run venture Elective
Elective Elective

Download the Plan of Study for this major.